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Weekend Reading...

Posted on September 30 2016

Happy Friday everyone!  We're melting right now, and so so ready to hit the beach, grab a cold one, and chill.  Some of you have already started (only slightly jealous...), so hope you're off to a great start!

Here's an interesting reading for you fashion moms out there...from Business of Fashion:  The Fashionization of Childrenswear.  Very interesting to see the maturation of childrenswear and the structures of the fashion industry and mindset working its way through kids clothes.  The one area where we believe it's not either/or but both/and is the integration of style and comfort.  Especially for kids, I think it's important to not sacrifice wearability at the altar of fashion.  I mean, seriously, they're kids.  And it's just clothes.  Don't stifle them--free them!!  Which is what we're all about--style and comfort.  That's the sweet spot we shoot for every time!  We'd love to hear your thoughts!  Comment below if you feel like it!

Have a great weekend!

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